Top 5 Beauty Retail Apps in Ecuador Q2 2024: Unified Platform Performance

In the second quarter of 2024, the beauty retail app market in Ecuador witnessed varied performance across the top five applications, as per Sensor Tower data. Here's a closer look at the trends for downloads and weekly active users across these apps.

Perfumerías DRUNI showed a fluctuating download trend, starting at 224 in the first week of April and ending at 177 by the last week of June. Weekly active users exhibited a more stable pattern, starting at approximately 1.6K and ending the quarter with a slight increase to 1.8K.

For the Nykaa Fashion - Shopping App, downloads were sporadic with peaks and troughs, such as 105 downloads in early April and a dip to 13 in mid-June, before rising to 43 by the end of the month. Weekly active users had a notable rise from 52 to 121 in early April, stabilizing around 81 by the end of June.

IPSY: Personalized Beauty had a modest download count, with numbers like 28 in early April and 11 at the end of June. The app maintained a consistent weekly active user base, fluctuating slightly but staying within the range of 111 to 140.

The Nykaa – Makeup/Beauty Shopping app saw minimal download activity, with numbers such as 2 at the beginning of April and 1 in mid-June. Despite this, the app retained a relatively stable active user base, starting at 1.1K and ending at approximately 1K.

Lastly, Lush Fresh Handmade Cosmetics had negligible download and active user data for the quarter, indicating minimal market penetration in Ecuador during this period.

For more detailed insights and comprehensive data, visit Sensor Tower.